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Michelle Symonds spent the first part of her career working in IT and IT Project Management in the oil industry and investment banking on complex global projects involving the management of outsourced project teams. She now runs a digital marketing company with particular expertise in SEO.

Written Articles

Why Search and AI Visibility Should Be Managed Like a Project, Not a Marketing Campaign

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For many organisations, search engine optimisation still sits firmly within the marketing department. It is often viewed as a specialist activity concerned with keywords, website rankings, technical website issues, speed performance and content strategy. More recently, attention has expanded to include visibility within AI-powered search experiences, where platforms such as ChatGPT, Perplexity and Google’s AI-generated […]

Mastering Success: 5 Key Leadership Skills Required by Small Business Owners

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Introduction Small business owners are the lifeblood of the global economy. Their enterprises create jobs, stimulate innovation, and foster community growth. As such, the role of a small business owner is one of immense responsibility and requires a diverse skill set. Among these skills, effective leadership is paramount. To navigate the complexities of running a […]

How to Track Progress Without Micromanaging

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The world of project management is a dynamic one. Therefore, being able to monitor progress effectively is paramount. This ensures that projects remain on track, within budget, and ultimately deliver the required outcome. Frameworks such as those underpinning the APMG Project Planning, Scheduling, Monitoring and Control qualification, and other training courses for PMs, show just […]

Seven in 10 project managers have benefited from AI

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Seven in 10 project managers have benefited from the implementation of artificial intelligence, finds latest APM survey Artificial intelligence is improving outcomes for the majority of project managers, a new survey by the Association for Project Management (APM), the chartered membership body for the project profession has found. Seven in 10 project managers have integrated […]

Upskilling Your Workforce via Project-Based Training Initiatives

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When you arrange training for upskilling a workforce you want to give them the chance to tackle real-world challenges, this is exactly what project-based learning does, and the experts at Parallel Project Training believe there are advantages to both trainer and learners of taking this approach. Here, we ask them to explain why. What is […]

How To Master Project Management in the Gig Economy

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There have been many developments in recent years that have transformed the way we work. These days, the workplace is more flexible and people have more autonomy in the way they choose to operate, as do many businesses. The gig economy in particular has been transformative in many industries, and those working in project management, […]

Post project analysis – How to get it right

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As anyone who has attended project manager courses knows, project management is the process of planning, monitoring and then overseeing a project. When the project is reaching its closure the project manager uses a post-project review in order to evaluate the success of the team. This allows them to see those areas where improvements could […]

Lessons in failure as a project manager

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Whilst it is widely accepted that project failure does happen, it isn’t the easiest of subjects to talk about. However, the more we face up to it as an issue, the better prepared we will be to deal with it in the future, learn lessons in failure and succeed next time. Failure should always be […]

Project Management in the Non-profit Sector: Maximising Social Impact With Project Management Tools

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With many organisations looking to achieve a better social impact, non-profit organisations, in particular, are putting a greater emphasis on the use of project management to help with this. In order to be effective, project management within non-profits requires careful coordination and planning. One thing is becoming increasingly clear, and that is that without non-profit […]

The Evolving Role of AI In Financial Services Project Management  

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In the world of financial services project management, and indeed every industry, it is becoming increasingly common for organisations to lean on the new technology that is becoming more readily available. These are technological tools that can not only simplify the way in which we work but also help to automate some of the simpler […]