Improving your business in 2018

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Michelle Symonds
Michelle Symonds spent the first part of her career working in IT and IT Project Management in the oil industry and investment banking on complex global projects involving the management of outsourced project teams. She now runs a digital marketing company with particular expertise in SEO.

With every New Year that comes about, it gives us the opportunity to reflect on the year that has gone and look forward to the year that lies ahead. For all businesses, this gives you the chance to look for ways to make improvements. After all, we all want to achieve more! With that in mind, read on to discover some of the best ways of improving your business in 2018.


Look for a way to improve customer experience

There is only one place to begin, and this is by improving the experience you provide your customers. Ensure 2018 is a good one for your business by looking for one way to enhance the current offering you provide. This could be anything from offering them a drink when they arrive at your wedding boutique to sending an automated response when you cannot respond to your emails straight away.


Encourage employee training

One of the best ways to improve your business is by improving your employees. Encourage them to take a training course to advance their skills. Project management training is a good place to start which cover every level from project management apprenticeships, to APM PMQ, to the highly professional Registered Project Professional from the Association for Project Management (APM RPP). Not only will this boost the quality and efficiency of your work, but it will also help you to boost your employee retention rates as well.


Adapt your approach to marketing

If you remain stagnant in the business world, you are only going to get left behind. This is why you need to take the time to adapt your marketing strategy so that it is suitable for the trends that are making waves in 2018. For example, it is likely that we are going to see voice search really take off this year, and so you may want to incorporate this into your marketing plan.


Learn from your mistakes

You are never going to get anywhere if you do not learn from the mistakes you have made. Whenever something goes wrong, you shouldn’t punish yourself or be harsh on yourself. However, you do need to learn from what has happened. You should see every failure as an opportunity.


Set up a referral program

Your existing customer base is your most powerful marketing tool. A lot of business owners make the mistake of only concentrating on securing new customers, rather than their existing clients. It’s important to build up loyal relationships, and this can include setting up a referral program whereby you give current customers an incentive for bringing new custom to you. It’s one of the easiest and most effective ways of drumming up new business.


Improve your collaboration efforts

Effective collaboration and communication are imperative for a business to be successful in 2018. Make sure you have all of the right tools in place so that your team can collaborate efficiently and achieve more.


So there you have it: some of the best ways to improve your business in 2018. If you follow the advice that has been suggested, you are bound to notice some positive improvements to your company throughout the year.

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