To attract passive talent you need to redefine 'passive aggressive' and turn it into a recruitment strategy.
Imagine your ideal candidate. Smart, hard-working, dedicated, capable, innovative, creative ... spend a few seconds populating your own list. Have you ever interviewed this ideal candidate, offered them the gig, only to find they had accepted a "better offer" somewhere else?
Right, now imagine if, when you interviewed this 'gold standard', 'A class' candidate, they'd told you that they weren't interviewing with any other business. Does that sound too good to be true?