Insights

sustainable project to build wind turbine

Sustainability in Project Management: Why It Matters in Every Industry

For many project managers, the word sustainability still brings to mind construction projects: lower-carbon concrete, energy-efficient buildings, reduced waste and environmentally responsible supply chains. That association is completely understandable. The environmental consequences of decisions made on major construction and infrastructure projects can last for decades. But the construction industry is not the only sector where

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The many faces of AI visibility

Why Search and AI Visibility Should Be Managed Like a Project, Not a Marketing Campaign

For many organisations, search engine optimisation still sits firmly within the marketing department. It is often viewed as a specialist activity concerned with keywords, website rankings, technical website issues, speed performance and content strategy. More recently, attention has expanded to include visibility within AI-powered search experiences, where platforms such as ChatGPT, Perplexity and Google’s AI-generated

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AI decision making in project management

How can AI help in project management decision making?

Good project management depends on good decisions but those decisions often have to be made with imperfect information. Project managers routinely have to balance competing priorities, assess uncertain risks, interpret large amounts of information and decide when the available evidence is sufficient to act. They also have to compromise (and negotiate such compromises) because no

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