Insights

A man changing gears whilst driving

Changing our minds – the evolution of IT project strategic thinking and decision making

Interesting perspective from a Chief Experience Officer, Sandy, on how her organisation is making decisions – “we’re like a car that’s forgotten it has a steering wheel and more than one gear”.

I love this metaphor. I can see the car missing turn offs and short cuts and the noise and smoke from driving along in first gear!

What she means is that when the project team faces a challenge, or has a strategic decision to make, instead of weighing up what the problem really is and what would be best, it is culturally beholden to the in-house resources it already has at its disposal.

Sandy thinks it may be a hangover from the pandemic.

I suppose we all managed with what resources we could lay our hands on, became insular in our thinking, even adopting a scarcity mindset as we adjusted to the changing reality.

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tech projects

10 Steps for Planning and Implementing a Successful Branding Project

Your brand is arguably your business’s most valuable asset so planning a successful branding project needs careful thought and consideration, as well as some careful asset-protection of your brand. Your brand defines your organisation’s reputation and visibility in the market – both online and offline. The strength of your brand is also measured by the

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